Teeth WhiteningNYC

Professional teeth whitening at Smile Pop uses a custom-formulated gel compounded at a licensed pharmacy — designed for maximum whitening results with minimal sensitivity. No strips, no trays, no at-home guesswork. Just noticeably brighter teeth in 30 or 60 minutes in our Midtown Manhattan office.

In-Office WhiteningOptions

Treatment	Duration	Price
Whitening Refresh	30 minutes	$340
VIP Whitening	60 minutes	$550

Both treatments use the same custom pharmacy-compounded professional-grade gel. The 60-minute VIP session allows for multiple applications for maximum shade lift in a single visit. The 30-minute Whitening Refresh is ideal for maintenance or patients looking for a meaningful result on a tighter schedule.

Our whiteningservices

›60 minutes

VIP Whitening (60 Minutes)

Your brightest, whitest smile in one visit.

Our fullest in-office whitening treatment, designed for the biggest change possible in a single appointment. Sit back and relax with touches like aromatherapy and sound meditation. Whitening can feel a little like self-care.

Take-home Smile Pop Teeth Whitening Strips to maintain your results
Perfect before a wedding, photoshoot, vacation or big event
No need to be an existing Smile Pop patient

Happy with your shade and just want a touch-up?
Try the 30-Minute Whitening Refresh.

Book VIP Whitening

›30 minutes

Whitening Refresh (30 Minutes)

A brighter smile when you’re short on time.

A professional 30-minute in-office whitening at our NoMad, Manhattan studio. Great for a quick boost, or to maintain your results if you’ve whitened before.

Take-home Smile Pop Teeth Whitening Pen for touch-ups on the go
Perfect before a wedding, date, photoshoot or vacation
No need to be an existing Smile Pop patient

Want the biggest change in one visit?
Book our 60-Minute VIP Whitening instead.

Book Whitening Refresh

Why Our WhiteningIs Different

Most in-office whitening programs use off-the-shelf hydrogen peroxide gels. At Smile Pop, we use a custom-compounded formula made specifically for us at a licensed pharmacy. The result is a higher-potency gel with added desensitizers — so you get better whitening with significantly less post-treatment sensitivity than you would from standard professional whitening. No UV lamp required. The gel does the work.

What toExpect

Before your appointment, your teeth and gums are checked to confirm whitening is appropriate. The custom gel is then applied to your teeth and left for the prescribed time. Most patients see a noticeable shade difference immediately after treatment. Some mild sensitivity in the first 24 hours is possible, though our formula is specifically designed to minimize this. You can return to normal eating and drinking once the recommended window passes.

Who Is aGood Candidate?

In-office whitening works best for patients with natural teeth that have yellowed or stained over time — particularly from coffee, tea, wine, and food. It is one of the most effective interventions for surface staining. Whitening does not change the color of crowns, veneers, or bonding, so patients with significant dental restorations should discuss realistic expectations before booking.

Have more questions? Read our Teeth Whitening FAQ.