Smile Pop TeethWhitening Prices

Treatment	Duration	Price
Whitening Refresh	30 minutes	$340
VIP Whitening	60 minutes	$550

The 30-minute Whitening Refresh is a great option for patients who want a meaningful result without committing to a full hour. The 60-minute VIP Whitening allows for a deeper application and is recommended for patients looking for maximum shade lift in a single session.

Our whiteningservices

›60 minutes

VIP Whitening (60 Minutes)

Your brightest, whitest smile in one visit.

Our fullest in-office whitening treatment, designed for the biggest change possible in a single appointment. Sit back and relax with touches like aromatherapy and sound meditation. Whitening can feel a little like self-care.

Take-home Smile Pop Teeth Whitening Strips to maintain your results
Perfect before a wedding, photoshoot, vacation or big event
No need to be an existing Smile Pop patient

Happy with your shade and just want a touch-up?
Try the 30-Minute Whitening Refresh.

Book VIP Whitening

›30 minutes

Whitening Refresh (30 Minutes)

A brighter smile when you’re short on time.

A professional 30-minute in-office whitening at our NoMad, Manhattan studio. Great for a quick boost, or to maintain your results if you’ve whitened before.

Take-home Smile Pop Teeth Whitening Pen for touch-ups on the go
Perfect before a wedding, date, photoshoot or vacation
No need to be an existing Smile Pop patient

Want the biggest change in one visit?
Book our 60-Minute VIP Whitening instead.

Book Whitening Refresh

What Makes thePrice Worth It

The main variable in professional whitening pricing is the quality of the whitening agent and who performs the treatment. Smile Pop uses a custom-compounded professional gel made at a licensed pharmacy — not the generic pre-filled syringes found at most dental offices. The formulation is designed for maximum concentration with built-in desensitizing agents, which is why results tend to be more dramatic and more comfortable than standard professional whitening.

Is Teeth WhiteningCovered by Insurance?

Cosmetic dental procedures, including teeth whitening, are not covered by dental insurance. However, if you have a Flexible Spending Account (FSA) or Health Savings Account (HSA), teeth whitening performed by a licensed dental professional is generally an eligible expense using pre-tax dollars. We recommend confirming with your FSA or HSA administrator before your appointment.

Professional Whitening vs. At-Home Strips:Is It Worth It?

Over-the-counter whitening strips typically contain 6–10% hydrogen peroxide and produce gradual results over two to four weeks of consistent daily use. Professional in-office whitening uses significantly higher concentrations under controlled conditions, delivering results in a single appointment that strips alone rarely match. For patients who have tried strips without satisfying results, or who want a fast turnaround before an event, professional whitening is typically the better investment.

How Much Does TeethWhitening Cost in NYC?